Today in Once upon a time in PR, we hear about Sir Martin Sorrell
If you were to imagine a PR version of Mount Rushmore, Sir Martin’s face would be carved upon it. As founder of the world’s largest advertising group by both revenue and number of employees, Sorrell’s reputation goes before him for almost single-handedly turning a cottage industry into a global moneymaking machine. There’s no stopping this juggernaut who has just launched S4 Capital in his mid-seventies.
