Today in Once upon a time in PR, we hear about Peter Smith
Once upon a time, public relations came *this close* to being recognised as a strategic management function thanks to PR champion, CIPR Past President Peter Smith. Back in 1984, Smith managed to persuade Cranfield School of Management to include public relations as part of the MBA management curriculum. While this was discontinued a few years later, influencing business school teaching about the value of PR is something the Institute is now revisiting.
