“PR = Public Relations, which means people are at the center of everything. Sarah reveals how the PR world is changing and why the time is now to advance your work in communications.”
Brian Solis, father of PR 2.0 and author of X, The Experience When Business Meets Design
“This carefully edited guide aimed at reasserting PR’s value as a management discipline explores the opportunity for public relations today and embraces topics such as skills and professional development, the move to paid, C-Suite reporting and much more. Featuring 33 highly skilled practitioners, many of whom are PRCA members, #FuturePRoof is set to become an indispensable handbook for managers of comms teams everywhere.”
Francis Ingham, Director General, PRCA and Chief Executive, ICCO
“A diverse range of voices that provide illuminating insight into the dramatic evolution of public relations, #FuturePRoof’s contributors offer timely observations and compelling lessons from an industry that is changing fast.”
Arun Sudhaman, Partner/Editor-in-Chief, The Holmes Report
“#FuturePRoof isn’t just a book, it’s an ambitious project to codify the vast changes that have had an impact on the practice of 21st century public relations. It delivers guidance and advice that is valuable, relevant and immediate. Sarah with her combination of vision and drive has brought together an impressive array of professionals who together have created a forward looking guide and enormously useful sourcebook for anyone practising in PR today.”
Rob Brown, Managing Partner at Rule 5
“I have said and will continue to say: PR is a noble calling. Helping organizations and brands understand and meet the expectations held for them by the public is both worthy and worthwhile. #FuturePRoof is an excellent reminder and guide for those committed to PR as a potent, sustainable force for good, now and well into the years to come.”