Today in Once upon a time in PR, we hear about Dr Roger Hayes
Poacher turned gamekeeper Roger Hayes may have started his career as a journalist, but he’s now a poster boy for public relations practice, helping business people understand PR’s value through his work at Henley Business School and in Singapore and London. Hayes is one of the forerunners of international PR development in Africa, Asia and India, teaching public diplomacy as well as practicing. In this tale he plays the wise elder that practitioners would be smart to emulate.