Today in Once upon a time in PR, we hear about Richard Bagnall
Once upon a time there was a monster called AVE that had PR practitioners stick their finger in the wind to come up with a financial value for the earned media coverage they’d secured. Of course you can’t prove the value of anything if it’s not measured properly so Richard and his pals decided to come up with something better. Today, the AMEC framework is the only way to demonstrate the value of PR in the boardroom and is adopted by professionals across the world.
