Last week I had the privilege of speaking at the NHS Confederation Communications Conference in Manchester. I showcased #FuturePRoof edition three, The NHS at 70 with lessons for the wider PR community.

#FuturePRoof edition three is a special edition aimed at celebrating comms best practice in the NHS as it turns seventy.

I was fortunate to be invited to ConFed18 to share why communication offers the NHS its greatest lifeline as it navigates its greatest challenges and another significant period of change.

Here's an extended version of the deck I presented which talks through key aspects of the book.

#FuturePRoof: The NHS at 70 with lessons for the wider PR community from Sarah Hall

Treating public relations as a strategic function is critical if practitioners are to fulfil an elevated adviser role, secure the ear and trust of management and increase investment into our services.

Collaborating to implement one approach at scale, speaking truth to power and using frontline staff to lead debate are all key take outs from the 25 expert contributions within the book.

With thanks to conference chair Helen Reynolds (@HelReynolds) for the cartoon from the day.